Bounce rate
Bounce rate is the percentage of visits where the visitor viewed only one page and left without any further interaction.
Formula
Section titled “Formula”Bounce rate = (single-pageview visits / total visits) × 100Example
Section titled “Example”If 1,000 people visit your site in a day and 400 of them leave after viewing only one page, your bounce rate is 40%.
What counts as a bounce
Section titled “What counts as a bounce”A visit is counted as a bounce when only one pageview was recorded during the entire visit. Custom events do not affect bounce status — only a second pageview clears it.
What does NOT count as a bounce
Section titled “What does NOT count as a bounce”- A visitor views two or more pages during the visit → not a bounce, regardless of time spent
Custom events (button clicks, scroll-depth pings, etc.) do not clear the bounce flag — only a second pageview does. They do, however, extend the measured visit duration.
Interpreting bounce rate
Section titled “Interpreting bounce rate”A high bounce rate is not always bad:
- A blog post or documentation page where visitors read and leave is expected to have a high bounce rate
- A landing page with a single call-to-action button may have a low bounce rate if visitors click through
Compare bounce rate across pages and traffic sources to find where engagement drops off.
Difference from Google Analytics 4
Section titled “Difference from Google Analytics 4”GA4 uses “engagement rate” instead of bounce rate. GA4 counts a session as engaged if it lasts longer than 10 seconds, has a conversion event, or has 2+ pageviews. MetriXs uses the simpler, traditional definition: a visit is a bounce if it contained exactly one pageview. A second pageview (or more) makes it not a bounce. Custom events do not enter into it.